Why do you need email marketing?
build trust
Sending regular and relevant emails to your subscribers shows your commitment to staying connected to your customers. Consistency builds familiarity and trust over time.
Powerful Automation
Email marketing allows you to dig deeper into your audience and segment them via shopping behaviours, demographics, purchase history and more. This allows you to send targeted emails that are tailored to your audience segments and set up automated emails for birthday’s, re-purchase reminders and more.
return customers
By consistently reaching out to returning customers with relevant and personalised content, you can maintain their interest, encourage repeat purchases, and foster long-term loyalty.
analytics
Email marketing platforms provide detailed analytics that allow you to track the performance of your email campaigns. You can measure metrics such as open rates, click-through rates, conversion rates, and revenue generated. These insights help you refine your email marketing strategy, optimise your campaigns, and improve overall performance.
I don’t have any subscribers, how will this work?
As part of the service to my clients, I can help implement a subscriber opt-in pop-up for your website, that is integrated with the email platform. We can also work together to build and scale your subscriber list.
Is email marketing suitable for service-based businesses?
Yes. Regular communication with your clients or potential clients builds trust and engagement.
I use gmail/hotmail account for my business email, does this matter?
No, not at all. We can customise the sender information via the email platform.
I have an online shop and want to know the best way to market a sale I’m having?
One powerful element is to have a countdown timer within your email body. This counts down the time until the sale finishes and gives a sense of urgency to your buyers which can result in increased sales.
The emails I’m currently sending are landing in my customers spam folder. How do I stop this?
There’s multiple reasons why your emails might not be reaching your customers. One of the biggest factors is your senders domain which is your email address settings within the email platform. To authenticate your email, you need to update your DNS settings. As part of the services I offer, I can authenticate and properly set-up your account on your preferred email platform.
I already have automated emails sent from my website (shopify etc), but they don’t appear to be working?
While it’s definitely better than having nothing, automated emails from platforms such as Shopify are very generic and you don’t have a lot of control over the design (unless you’re a developer). By using a third-party integration, we can completely customise your emails to represent your brand, leaving a lasting impression with your customers.